MOCK TASK: Rooted Pet Co. content brief (made-up brand)

Topic: How to choose healthy treats for your new puppy
Audience: first-time dog owners, 25 to 40, got a puppy in the last 3 months
Target search: healthy puppy treats
Tone: warm, a bit funny, never preachy
Length: about 1,200 words (you only write the outline and intro)
Must cover:
- how to read a treat label
- treat size for small mouths
- the 10% rule (treats should be no more than about 10% of daily calories)
- talk to your vet about allergies and diet
Do not:
- make health or medical claims
- name or bash other brands
Call to action: Shop the Puppy Starter Pack
Also need: 3 social captions (Instagram, Facebook, Pinterest), meta title, meta description