The client brief
Pixel Harbor is a two-person web design studio. They build websites for independent dental clinics in Texas. They want 20 clinics that look like they need a new website, with the right person to contact at each one. Made-up client, fake data.
Your deliverables
- A Google Sheet with 20 checked leads
- A specific "why they fit" note on every row
- A three-line summary on top: where you looked and what you skipped
Do the task
Write the must-haves
Put them at the top of your sheet: independent (not a chain), in Texas, website looks old or broken on a phone.
Find the businesses
Search Google Maps for dentists in three or four Texas cities. Open each website on your phone. Slow, ugly or hard to use is a good fit.
Find the right person
Check the About or Team page first, then LinkedIn. You want the owner or the office manager.
Say why they fit
One specific line per row, like "No online booking, menu broken on mobile". This is what makes your list worth paying for.
Check everything
Click every link. Remove chains and duplicates. Only add emails the business lists publicly on its own site.
Hand it over
Sort best fit first and put your three-line summary at the top.
Screenshots to capture for your portfolio
- The full list (blur real names and emails before you post it)
- A close-up of your "why they fit" column
- Your summary notes
More tips
- Twenty good leads beat two hundred bad ones. Clients can tell.
- Track how long it takes you. Clients will ask how many leads you can do per hour.
- Never buy or scrape lists, and never add personal phone numbers.
- Want a second sample? Pick a new niche, like gyms or accountants, and do 20 more.
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