The client brief
The Side Hustle Kitchen is a weekly podcast about turning cooking into a small business. The host, Jordan, sends you the transcript after every recording. He wants this episode on YouTube and his podcast page by Friday. Made-up client, fake data.
Your deliverables
- Show notes: short summary, three to five takeaways, timestamps, links
- Five title options and your pick
- A YouTube description with chapters
- A reusable upload checklist (and a thumbnail if you want a bonus)
Do the task
Read the full transcript
Mark the three best moments and every name or link mentioned.
Write the chapters
Five to eight, using the transcript times. Short, plain labels. YouTube needs the first one at 0:00.
Write the show notes
Two-line summary, takeaways, timestamps, links. Write for someone deciding whether to listen.
Write five titles
Mix styles: a question, a number, a result. Under 60 characters so they don't get cut off.
Write the description
The first two lines matter most, they show before "more". Then chapters, then links.
Make the checklist
Every step after recording, in order, so the client never has to remind you.
Screenshots to capture for your portfolio
- The show notes
- Your title options
- The description with chapters
- The upload checklist
More tips
- Thumbnails: three to five words, big face or big object, high contrast.
- If you use AI for a first draft, check every timestamp and name by hand.
- Checklist ideas: title, description, chapters, thumbnail, end screen, playlist, schedule, share links.
- Make three short clip ideas from the best moments for a bonus sample.
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