The client brief
Sam is a real estate agent in Phoenix. He sent you his rough notes on a new listing and the sign-in sheet from last weekend's open house. He wants the listing copy today and every lead followed up within 24 hours. Made-up client, fake data.
Your deliverables
- A listing description (150 to 200 words) and a short version for social
- A flyer or social post in Canva
- A follow-up message for each of the six leads
- A simple CRM sheet: lead, need, timeline, next step, follow-up date
Do the task
Pick the top three selling points
Choose what a buyer cares about most. Lead with those, not the square footage.
Write the listing
Clear headline, short paragraphs, real details. Skip clichés like "nestled". Describe the home, not who should live there. That's fair housing.
Make the flyer
Free Canva template, three or four free stock photos, price, key features and the agent's contact.
Set up the CRM
One row per lead with their timeline and next step. Mark each one hot, warm or cold.
Write six follow-ups
Each one fits the person. The investor gets numbers. The family moving from Chicago gets a video tour offer. The 4-bedroom buyer hears this isn't it, but you'll send matches.
Plan the next touch
Give every lead a follow-up date. That date is how agents stop losing deals.
Screenshots to capture for your portfolio
- The listing copy
- The flyer
- The CRM sheet
- Two of your follow-up messages
More tips
- Use free photos from Unsplash or Pexels. Never use photos from a real listing.
- Keep text messages under 160 characters.
- Write the social version for Instagram: first line is the hook, price and beds in line two.
- Want more? Write a "just sold" post for the same house.
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