The client brief
Tidewater Goods sells insulated water bottles. Their best product has a lazy listing and sales have dropped. Three order emails are also waiting. Rewrite the listing and answer the emails. Made-up client, fake data.
Your deliverables
- A new title, five benefit bullets and a description
- An SEO title and meta description
- Alt text for the three photos
- Replies to the three order emails
Do the task
Read the facts
Only use what's in the product sheet. Never add claims like "lifetime warranty" that the client didn't give you.
Write the title
Brand, product, size, main feature. Something like "Tidewater 32 oz Insulated Water Bottle, Leakproof Lid".
Write the bullets
Benefit first, then the fact. "Cold all day: keeps drinks cold for 24 hours."
Do the SEO bits
SEO title under 60 characters, meta description under 155, alt text that says what's in each photo.
Answer the emails
Tracking issue: check, give a date, offer a next step. Leak: say sorry once, ask for a photo, follow the refund policy. Colour swap: confirm fast, before it ships.
Optional: build it
Add the product to a free Shopify trial store so your after screenshot looks real.
Screenshots to capture for your portfolio
- Before and after listing, side by side
- Your SEO fields and alt text
- The three email replies
More tips
- Answer the questions buyers always ask (size, cleaning, cup holder fit) right in the description.
- Never promise a refund the owner hasn't approved. "I've passed this to our team" is fine.
- Add the missing colour variants. The owner forgot they were in stock.
- Make a simple product photo in Canva for a bonus screenshot.
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